Written by: Ryan Leschel - Director of Content
For a long time now we at Paton Marketing have been driving home how important content is to all of our clients. We preach how it possesses the power to drive traffic to your site and put your company, brand, or passion on the digital map.
As an SEO/digital marketing company, it is our responsibility to educate our clients and show them just how important content can be. Well, the same goes for us!
After being inspired by Jakub Rudnik and his team's story of how G2 Crowd went from a few thousand visitors a month on their site to over 1 million in about a year.
It sparked an internal flame within our agency to create content for ourselves and to emulate the success that Jakub and G2 Crowd had achieved.
It's my hope that this guide will help you write your own engaging content and bring success to your business!